Electronic Arts Inc. has announced the beginning of a creative collaboration between Katy Perry and The Sims. In collaboration with Perry, The Sims Studio plans to develop multiple games within The Sims series featuring special Katy Perry themed in-game content and virtual goods. Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games that truly celebrate the imagination that she brings to her performances, music videos and life. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.

“Katy Perry has been a fan of The Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims 2 series quickly became the most popular Simlish music video to date.” – Steve Schnur, Worldwide Executive of Music for EA

“It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!” – Katy Perry

Available for pre-order today, players can make their rise to fame in The Sims 3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includes The Sims 3 Showtime expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props. In The Sims 3 Showtime, the latest expansion pack to the critically-acclaimed The Sims 3, players can venture into a new world and play out a rags-to-riches story with their Sims as they become superstar singers, acrobats and magicians, or even moonlight as a DJ!

For more information, check out http://thesims.com/katyperry or http://thesims.com/showtime. For more information on The Sims 3, visit http://www.thesims3.com.